Yosemite Mariposa County

When the initial COVID-19 lockdowns of 2020 eased, Yosemite Mariposa County wished to welcome tourists back to the beloved national park and surrounding community through a “Forever Yours” recovery campaign. Included in the marketing effort was campaign strategy and creation, video development, media planning and placement, as well as landing page development.

The approx 3.5 months recovery campaign run drove a 388% increase in paid social traffic and improved audience engagement from display advertising by 20%. It was a key driver for improving lodging conversions for Yosemite, helping increase Yosemite’s overall lodging conversions on the site by 90% YoY. The campaign generated 249k conversions with a cost per conversion of $2.80.

Additional Promotional Ideas

In additional to the paid social campaign, we proposed commemorative swag such as posters and totes. Additionally, Yosemite Mariposa could consider partnering with local businesses and feature their products as a way for Californians to support their favorite small town. Orders could include a commemorative Forever Yours postcard as a thank you. Proceeds would go towards COVID relief in the local community.

Project created while employed at Noble Studios, Reno NV.