• Overview

Helping a local nonprofit reach families in need and potential donors.

The Children’s Cabinet provides programs and services at no charge to children and their families, so they can thrive in their schools, their neighborhoods, and their communities. They offer a wide array of assistance – from food security and housing assistance, to child care and counseling.

We were tasked with a campaign to raise awareness of this invaluable organization in our community, with the ultimate goal to inspire local business leaders to support The Children’s Cabinet. Instead of focusing on the negative – how many families are in need – we chose to focus on a more positive future where families have the support they need to succeed.

Contributions

  • Creative strategy
  • Creative direction for campaign visuals and copy
  • Storyboard and direction for 0:30 tv commercial and social Reels

Project created while employed at KPS3, Reno NV.

Testimonial Focused Edit

Storyboards

Digital Ads

Billboards