Lake Tahoe Visitors Authority

It was important for the Tahoe South website to serve as a reliable resource for visitors to dream, plan and build a rewarding trip at any phase of the traveler’s journey. While user experience and performance drove the redesign, capturing the destination’s adventurous spirit and awe-inspiring beauty were also key components. The new website immerses potential visitors into Lake Tahoe with edge-to-edge imagery, streamlined navigation and enhanced usability.

User behavior has changed a lot in the last decade, and the Tahoe South website needed to transition from a business listings hub to an all-encompassing virtual experience. Together, we created a visually-engaging site to complement the locale using the most up-to-date technology, SEO best practices and, of course, a user-focused experience.

Website Strategic Approach

• Design and develop a contemporary, ADA compliant website that inspires visitors to the south shore of Lake Tahoe.
• Optimize content to tell the destination’s story, provide value to potential visitors and convert seamlessly.
• Streamline navigation and incorporate modern technology for enhanced usability and increased traffic.

Project created while employed at Noble Studios, Reno NV.